BASIL AND THYME – FOOD RECIPE APP

Nirali Parikh

Project Overview

The Basil and Thyme Food Recipe App was conceptualized as part of a UX design exercise using Sketch, as detailed in a LinkedIn Learning course “Learning Sketch for UX Design”. The app is designed to inspire culinary creativity, providing users with easy access to a wide array of recipes, ranging from classic dishes to innovative new creations.

Objective

To develop an intuitive and engaging food recipe app that not only provides comprehensive recipe details but also enhances user interaction through a visually appealing and easy-to-navigate interface.

 

Design Process

1. User Research

Approach: Gathered insights through surveys and focus groups to understand the needs of home cooks and food enthusiasts.
Findings: Users desired an app that could offer quick access to recipes, detailed instructions, and user-generated reviews.
Solution: Designed a feature-rich app that integrates these elements while maintaining a user-friendly interface.

2. Wireframing and Prototyping

Approach: Initial sketches and wireframes were created using Sketch to layout the essential features of the app.
Development: Developed a high-fidelity prototype that emphasized visual aesthetics and functional layout.
Testing: Conducted usability tests to refine navigation, search functionality, and the overall user experience.

3. Visual Design and Branding

Approach: Created a vibrant and inviting color palette to stimulate user engagement and reflect the richness of culinary arts.
Implementation: Applied the color style guide across all app interfaces to ensure a cohesive and attractive design.
Outcome: The consistent use of color enhanced brand recognition and user satisfaction.

Key Features and UX Enhancements

  • Digital Recipe Cards
    • Challenge: Users needed detailed information at a glance.
    • Solution: Designed digital recipe cards that display all essential information, including ratings, preparation time, difficulty level, and ingredients.
    • Impact: Users can quickly assess whether a recipe meets their needs, enhancing decision-making and satisfaction.
  • Advanced Search and Filters 
    • Challenge: Users wanted to find recipes based on specific criteria such as dietary restrictions or ingredient availability.
    • Solution: Integrated an advanced search feature with filters for ingredients, cook time, difficulty, and user ratings.
    • Impact: Streamlined the discovery process, making it easier for users to find suitable recipes, thus improving user experience and app usability.

BASIL & THYME FOOD RECIPE APP UI

WORKFLOW & COLOR STYLE GUIDE OF THE APP

Conclusion

The Basil and Thyme Food Recipe App exemplifies how effective UI/UX design can transform a simple concept into a highly functional and enjoyable digital product. This project highlights the iterative design process, from initial user research to final implementation, underscoring the significance of user-centered design in creating applications that not only meet but exceed user experience.