Basil & Thyme – Nirali Parikh

BASIL AND THYME – FOOD RECIPE APP

Nirali Parikh

Project Overview

❖The Basil and Thyme Food Recipe App was conceptualized as part of a UX design exercise using Sketch, as detailed in a LinkedIn Learning course “Learning Sketch for UX Design”. The app is designed to inspire culinary creativity, providing users with easy access to a wide array of recipes, ranging from classic dishes to innovative new creations.

Objective

❖To develop an intuitive and engaging food recipe app that not only provides comprehensive recipe details but also enhances user interaction through a visually appealing and easy-to-navigate interface.

Design Process

1. User Research

❖ Approach: Gathered insights through surveys and focus groups to understand the needs of home cooks and food enthusiasts.
❖ Findings: Users desired an app that could offer quick access to recipes, detailed instructions, and user-generated reviews.
❖ Solution: Designed a feature-rich app that integrates these elements while maintaining a user-friendly interface.

2. Wireframing and Prototyping

❖ Approach: Initial sketches and wireframes were created using Sketch to layout the essential features of the app.
❖ Development: Developed a high-fidelity prototype that emphasized visual aesthetics and functional layout.
❖ Testing: Conducted usability tests to refine navigation, search functionality, and the overall user experience.

3. Visual Design and Branding

❖ Approach: Created a vibrant and inviting color palette to stimulate user engagement and reflect the richness of culinary arts.
❖ Implementation: Applied the color style guide across all app interfaces to ensure a cohesive and attractive design.
❖ Outcome: The consistent use of color enhanced brand recognition and user satisfaction.

Key Features and UX Enhancements

Digital Recipe Cards
- Challenge: Users needed detailed information at a glance.
- Solution: Designed digital recipe cards that display all essential information, including ratings, preparation time, difficulty level, and ingredients.
- Impact: Users can quickly assess whether a recipe meets their needs, enhancing decision-making and satisfaction.
Advanced Search and Filters
- Challenge: Users wanted to find recipes based on specific criteria such as dietary restrictions or ingredient availability.
- Solution: Integrated an advanced search feature with filters for ingredients, cook time, difficulty, and user ratings.
- Impact: Streamlined the discovery process, making it easier for users to find suitable recipes, thus improving user experience and app usability.

BASIL & THYME FOOD RECIPE APP UI

WORKFLOW & COLOR STYLE GUIDE OF THE APP

Conclusion

The Basil and Thyme Food Recipe App exemplifies how effective UI/UX design can transform a simple concept into a highly functional and enjoyable digital product. This project highlights the iterative design process, from initial user research to final implementation, underscoring the significance of user-centered design in creating applications that not only meet but exceed user experience.